Author: Artem Parasochka


  • New study on the impact of Google SGE on SEO and what to do next

    Google plans to roll out Search Generative Experience (SGE) globally in the first quarter of this year once they are confident it will be well-received by users and not jeopardize their quarterly financial results. This was confirmed in Google’s official blog. However, there are several intriguing studies regarding the current generation of Search Generative Experience…

  • Authorship is not a Google ranking factor

    While studying Semrush’s report on ranking factors, I noted that according to their research: “there is no correlation between displaying authorship on a page (using Schema.org markup) and its ranking.” Moreover, the relevant markup was found on only 5% of pages that ranked in the top 10 search results. Ranking Factors [Semrush Study] Immediately following,…

  • Checking Positions in Search Engine or where SEO begins

    Hi there, today I’ll begin with the basics. Every website owner wants to get their site to the first page of search results. After all, the higher the search ranking, the more organic traffic and potential customers one can attract. But how can one track the current positions and their trends? Many tools are available…

  • Finding keyword opportunities in Google Search Console

    From my point of view, Google Search Console is the best tool, even if you don’t know much about Search Engine Optimization. In this case, don’t need to waste any budget on backlinks or spend a lot of time fixing technical issues with programmers. Just open the Performance report and play with filters and sorting…