10 basic Link-Building Techniques that still work

As an essential aspect of search engine optimization (SEO), link building significantly improves a website’s ranking on search engines. Even if Google says otherwise, it still works. In 2023-24, it has become more critical than ever to grow natural backlinks to increase your website’s visibility and attract more organic traffic.

Guest Posting

Guest blogging involves writing a blog post for another website in your industry to reach a new audience and get a quality backlink to your website. This approach is a great way to establish yourself as an expert in your field, build relationships with other bloggers and website owners, and increase your website’s visibility.

What to use: Adsy, PRPosting, Backlinked

Focus on: Quality of website, thematic, organic traffic volume

Content Marketing

Content marketing involves creating and sharing high-quality content to attract and retain a clearly defined audience. This approach helps you establish yourself as an authority in your industry and provides valuable information to your target audience, which helps build website backlinks.

What to use: Constant Content, Fiverr, Upwork

Focus on: Content which user want to share

Influencer Outreach

Influencer outreach involves identifying and reaching out to influencers in your industry and asking them to promote your content. This approach helps you reach a wider audience and increase your website’s visibility. By working with influencers, you can also establish yourself as a trusted and reliable source of information in your industry.

What to use: Instagram, YouTube, Facebook, X (Twitter), TikTok

Focus on: Thematic visitors to your site

Broken link building involves finding broken links on other websites and contacting website owners to inform them of the issue. By offering to replace the broken link with a relevant link to your website, you can help the website owner earn a backlink to your website in the process.

What to use: Ahrefs, Moz, Semrush

Focus on: The most reputable DR-based sites

Resource Pages

Resource pages are websites listing resources and information related to a specific topic. By finding relevant resource pages and reaching out to the website owner to request that your website be added to the list, you can earn a backlink to your website.

What to use: Wikipedia, WikiHow, Fandom, Investopedia

Focus on: More links from topic-related articles

HARO (Help A Reporter Out) link building is a strategy used by SEO professionals and marketers to acquire high-quality backlinks from authoritative websites. The process leverages the HARO platform, which connects journalists and content creators with relevant experts who can provide insights or quotes for their stories.

What to use: Featured, Helpareporter

Focus on: Experience, Expertise, Authoritativeness, and Trustworthiness

Competitor backlink analysis involves analyzing your competitors’ backlinks to determine where they get their links. By identifying these sources, you can reach out to the same websites and request a link to your website.

What to use: Ahrefs, Moz, Semrush

Focus on: Find websites that will publish your content, domain zones, DR range

Commenting on Blogs and Forums

Commenting on blogs and forums in your industry provides an opportunity to engage with other professionals and increase your website’s visibility. By leaving thoughtful and relevant comments, you can establish yourself as an expert in your field and earn backlinks to your website.

What to use: Blogger, WordPress, Disqus

Focus on: Nofollow backlinks are also suitable but from non-spammy comments


Infographics are a visual representation of information that can be used to present complex data in an easy-to-understand format. By creating high-quality infographics and sharing them on your website and social media, you can attract more organic traffic and earn outreach backlinks to your website.

What to use: Canva, Infogram, Visme

Focus on: Make interesting infographics, share everywhere, brand name in the footer

Directory Listings and Reviews

Directory listings are directories of websites related to a specific industry or topic. By submitting your website to relevant directories, you can increase your website’s visibility and earn backlinks to your website.

What to use: Clutch, Trustpilot, Google My Business

Focus on: Honest and detailed description, acquire positive feedback, don’t cheat

In conclusion, link-building is an essential aspect of SEO, and implementing these ten proven link-building techniques will help you achieve better SEO results. If you have any questions, please feel free to ask me in the comments.


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